SEO - Search Engine Optimization is the procedure of gaining top position of a webpage / blog in search-engines like Google, Bing, and Yahoo and so on in un-paid/organic results of search . The reason behind getting the top position / rank in search engine results page (SERP) are to get more number of search results through which the website / Blog receives more number of visitors, which will convert into best ROI.
The process of SEO is totally depended on how search engines work. People search in the search engines with the targeted keywords to which the search engine crawl for all the webpages related to the keyword and gives the result in order of more no. of appropriate Backlinks / Inbound Links to the webpage to be ranked first in SERP. To get the keywords ranked well and get your website/blog at top of the results first page, one should have the website and its content according to the guidelines of a search engines like Google, Which also includes of changes of HTML & related coding’s.
There are 2 types of methods in Search Engine Optimization. 1st is white Hat SEO and the 2nd is Black Hat SEO. White Hat method is fair to the search engines, means they follow all the guidelines of the search engine and will always have true content to have the best results for long term. And the Black Hat method is not fair to the search engines by not following their guidelines partially or completely. Only the results is mattered which doesn’t persists for long term, where a technic’s like “Hidden Text” or cloaking are mostly used, which may also penalize the site for short or long term or permanently by reducing their rankings or removing them from its databases.
There are two different categories of SEO they are (i) On-Page Optimization and (ii) Off-Page Optimization.
Onpage optimization means working on the site and its content. It requires making changes of HTML & related coding’s of website & its content like Meta tags, keyword analysis, alt tags, anchor text, broken links, 301 redirects and many more. Due to which the site will become search-engine friendly, or else the site will not result best in search-engines. So Onpage Optimization is the most important and first thing to be done.
Offpage Optimization means working for the site in many other different sites to get the best and related Backlinks / Inbound links for the webpage. To get the backlinks there are many different ways, like to submit the website to many types of keyword, content & category related sites like Social Bookmarking, Directory Submission, Article Submission, Press Release and many more. Off page optimization requires complete attention of checking ranking of the site/page & category of the website in which our own site / link are going to be submitted and attention paid to the other things.
The collaboration of both On Page & Off Page best works will always result website / blog top on SERP which gives the best business growth with lots of deals.